Asprey To Sell Rolex Watches Once Again, This Time With The Help Of The Bamford Watch Department

Asprey Daytona by the Bamford Watch Department

Did you know that famed London jeweler and luxury goods retailer Asprey has a very real connection with some of the most desirable vintage Rolex watches around? They do, and just about every time you see an Omani dial Rolex, you can bet it came from Asprey. Those watches were made by Rolex in the 70s and 80s, but the program has been shuttered for decades. Now, with the help of the Bamford Watch Department, Asprey has its own co-branded Rolexes once again.

The vintage Asprey Rolexes usually bear a crest (like this one with the Spade of Oman) and are stamped Asprey somewhere on the case back. Asprey's logo itself doesn't feature on the dial. But in this new interpretation, the brand itself takes center stage.



Asprey Milgauss



Asprey Submariner



Asprey Daytona

Bamford has taken a handful of Submariners, Milgausses, and Daytonas, given them the signature black PVD treatment, and detailed them in iconic Asprey purple. Finally, they're finished off with Asprey logos and presented in special packaging. "Historically speaking, Asprey’s reputation on working with top end watch brands is well known," says George Bamford, founder of the eponymous Watch Department. "I am extremely proud to unveil these remarkable new designs."



Paul Newman Style Markers On The Daytona

We were able to get our hands on one of the Daytonas last week, and must say the watch is stunning. The purple is rich but relatively understated (as understated as purple on black can be), and the logo is nice and small, located between 7 and 8 o'clock. It's a cool modern nod to history without being too over-the-top.

The collection is extremely limited and is only available through Asprey's New Bond Street boutique in London. There will be 50 Milgausses, 25 Submariners, and 12 Daytonas, priced at £15,000, £16,800, and £24,000 respectively. You'll want to get in touch with Asprey directly if interested.